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Michaels CMO Paula Puleo: “I ooze CRM”
Paula Puleo, Chief Marketing Officer, Michaels At The Premier Business Leadership Series in Orlando, I sat down for a few minutes with Paula Puleo, Chief Marketing Officer of arts and crafts giant...
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What factors are going to make future CMOs successful?
In a recent interview, Wilson Raj, Global Customer Intelligence Director for SAS, and Argyle Executive Forum Content Associate Lily Robertson discussed effective marketing strategies and how the role...
View ArticleNew study says that CMOs are on the outside looking in
The excerpt below is part one from the Economist Intelligence Unit report, Outside Looking In: The CMO Struggles to Get in Sync with the C-Suite. Chief marketing officers (CMOs) have a problem. It is...
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There’s a disconnect between CMOs and the rest of the C-suite
The excerpt below is part two from the Economist Intelligence Unit report, Outside Looking In: The CMO Struggles to Get in Sync with the C-Suite. For any leadership team, forging consensus on strategic...
View ArticleCMOs are swimming upstream
The excerpt below is part three from the Economist Intelligence Unit report, Outside Looking In: The CMO Struggles to Get in Sync with the C-Suite. According to a recent Economist Intelligence Unit...
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CMOs must close the gap
The excerpt below is part four from the Economist Intelligence Unit report, Outside Looking In: The CMO Struggles to Get in Sync with the C-Suite. In order for CMOs to close the gaps of perception...
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How IKEA, British Airways tie insights to outcomes
The excerpt below is part five from the Economist Intelligence Unit report, Outside Looking In: The CMO Struggles to Get in Sync with the C-Suite. Creating effective cross-channel integration requires...
View ArticleTraditional marketing is obsolete
The excerpt below is part two from the Economist Intelligence Unit report, Voice of the customer: Whose job is it, anyway? Traditional marketing is obsolete, and many senior leadership teams have yet...
View ArticleBig data makes the connection
In this age of digital engagement, developing more customer-centric business strategies is a crucial goal — and attaining that goal can be a journey riddled with challenges. The road to alignment...
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